At Rare Trends we believe in the power of women to motivate, change attitudes and inspire the world around them. Their passion, perseverance and triumph is what inspires us and hopefully you too!
For months now, we’ve been trying to coordinate a shoot with Carly Uson – not only does she have killer style but she’s also a boss lady who’s not afraid to take risks. We spent the day with this Texas born and raised beauty at our new favorite hot spot Irene’s for coffee and lunch and here’s what we found out about her.




Be sure to check out Carly Co. PR and  for all things fashion/interior design/food visit Carly’s This Felicity.






Eivissa: Places

Picture this…you’re in Ibiza and you’re looking for a place to eat, have drinks and relax. But… you want something specific;  a stunning place overlooking the Sol D’en Serra bay, located in a cove, lush greenery surrounding you, dramatic rocks and a perfect breeze because you’re wearing the Ocea Blouse!
Well…we found THE place for just your craving. Enter the luxurious yet relaxed world of the Amante Beach Club!




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Ibiza,Ibeeza, Eveesa, EIVISSA!

Ibiza aka paradise was our inspiration for our Spring/Summer ’16 Collection but don’t be stereotypical! This island is not just nightclubs, so let’s leave the tourist side of the Balearic Island and let us show you the hidden spots that gave our collection the Ibiza effect.

Let’s start with a magical place: The Hotel Atzaro

Situated in the heart of the island of Ibiza and built on an orange farm,  Atzaró is an oasis ripe with the scents of orange blossom, rosemary and lavender. A place that smells deeply of the Mediterranean sea and that offers every experience necessary to enjoy the island in all its moments, a chance to enjoy a different kind of place in nature.

See for yourself…







Summer Wanderlust

We designed our Botanical Affair Collection for an endless summer as we bring you versatile pieces that will take you from the city to the beach, from an afternoon stroll to a glamorous yacht party. Our favorite pieces are the Cala Flower Palazzo Pants and Cala Poppy Palazzo Pants. They are perfect for wearing in downtown Austin, but can double as a beach look as well. These breezy and feminine pants add a little low-key runway style to your everyday wardrobe, perfect for the rare woman who loves to have an attention-grabbing outfit without the hassle of restricting pants in the summer heat.
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For more looks, check out our very first online lookbook!
Dresses: Downtown Affair in White and Floral

Expect The Unexpected

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There’s nothing like finding that perfect on the go pair of pants for every season. For today’s featured look, we decided to pull together our most comfy On-The-Go-Gauchos (they’re not named on the go for no reason, trust us) with our sparkly Marina Blue top to add a more dressed up feel to the pant.

Oh, and lastly for a final touch we added a Lexicon Scarf and statement earrings.

Pants: On-The-Go-Gaucho

Top: Marina Blue


In Texas, we are sun powered and with rainy days ahead of us, coffee is the only way to get through those long wet and cloudy days. For today’s post, we have decided to do a DIY Coffee Mug challenge that can also be a fun activity with the kiddos. Here are a few ideas from different bloggers that we have gathered and stay tuned for our own! Can’t wait!

mugsThis Heart of Mine Mugs

mugs3Maiko Magao Sharpie Mug


StyleScrapbook Mugs

Brighten Up Your Day

 After much work and anticipation we finally released The Croco Capsule Collection earlier this spring, bringing you bright-colored, fun handbags and clutches exquisitely made from alligator leather.

We all know us women are known to carry the whole house in our bags and that’s why the Kelly Croco Bag is one of our favorites. What’s not to love? The color, the shape, the details, the endless space to fit our whole house and more.

You can find more of our Capsule Collection on our website!

Kelly Handbag


Style Tip: Tie a scarf along the handle of your Croco Handbag like this one from Lexicon of Style


Similar styles

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More scarves to pair with:

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